Sustain-A-Look, a fictitious fashion brand, was expanding nationwide and launching a new clothing recycling program. Their existing site suffered from confusing navigation, a difficult checkout, no mobile support, and poor accessibility, which hindered growth and hid the new program.
As the design lead, I directed a complete website overhaul focused on a clean, accessible, and user-friendly experience.
Solution & Impact
We implemented a new, intuitive site navigation that prominently featured the Recycle Program, making it a central part of the user journey. Key improvements included:
A dedicated, easy-to-find Recycle Program section.
A streamlined, single-page checkout process to reduce cart abandonment.
A mobile-first, responsive design for a seamless experience on any device.
An updated style guide that met WCAG 2.1 AA accessibility standards.
My Role
As Team Lead & Senior UX/UI Designer, I was responsible for the overall design strategy. I created the core information architecture and wireframes and guided the team through our 5-step UX process from research to implementation.
