Project Overview
This project involved end-to-end UX processes, including research, ideation, wireframing, prototyping, and usability testing. The goal was to create a seamless mobile ordering experience that meets user needs while reflecting the steakhouse’s brand identity and values.
Problem Statement
Customers often face challenges such as unclear menu options, difficulty customizing orders, and a lack of clarity on pickup or delivery times. The steakhouse needed a mobile app to simplify ordering, enhance customer satisfaction, and drive revenue growth.
Objective
To design a user-friendly mobile ordering app for a steakhouse that provides:
- Clear and accessible menu options
- Easy customization of orders
- Streamlined checkout processes
- Real-time updates on order status
User Research:
Conducted user interviews with steakhouse customers to identify pain points and preferences.
Developed two key user personas to represent target users.
User Stories
“As a busy professional, I want to order my favorite steak quickly during my lunch break so that I can maximize my time.”
“As a parent, I want an app that clearly displays allergy information for my family’s safety.”
“As a food enthusiast, I want to easily customize my steak and sides to suit my taste.”
Competitive Audit:
Analyzed competing restaurant ordering apps to identify strengths, weaknesses, and opportunities for differentiation.
Workflows:
Designed workflows to ensure logical and intuitive user paths for tasks like browsing the menu, customizing orders, and checking out.
Wireframes:
Created low-fidelity wireframes to outline the app’s structure and layout.
Iterated on designs based on stakeholder feedback.
Storyboards:
Developed storyboards to visualize real-world scenarios where users interact with the app, emphasizing convenience and satisfaction.
Prototyping:
Built a low-fidelity prototype using Figma, focusing on key screens like the menu, customization options, and checkout.
Usability Testing
Conducted usability testing with four participants representing the target audience.
Key Findings:
80% of users found the categorization of menu items intuitive.
60% of participants had difficulty locating allergy information, highlighting a significant pain point.
Customization options were appreciated, but 40% of participants suggested using more recognizable icons.
Iterations:
Enhanced the visibility of allergy information by adding a dedicated section and visual cues on the menu page.
Updated customization options with universally recognized icons and detailed labels.
Simplified the checkout process by reducing the number of steps, leading to an improved user flow.
Current Status
The app is still in progress, and the final design has not yet been completed. The prototype includes:
- A home screen featuring popular dishes and promotional offers.
- An intuitive menu with filters for dietary preferences and allergens.
- Customization screens with clear visuals and easy-to-use sliders.
- A streamlined checkout process with multiple payment options and real-time order tracking.
Reflection
Working on this project taught me the importance of iterative design and the value of user feedback in shaping effective solutions. It also reinforced my ability to balance user needs with business objectives, a crucial skill in UX design. Incorporating visuals like user flows and storyboards helped me communicate design decisions effectively, a practice I’ll continue in future projects.
Impact
This project allowed me to deepen my understanding of user-centered design principles and refine my skills in research, prototyping, and usability testing. The ongoing work demonstrates the value of iterative design in addressing user pain points and achieving business objectives.
Next Steps
- Complete the app’s design and refine the prototype based on additional user testing.
- Conduct A/B testing to evaluate features like loyalty rewards placement and promotional banners.
- Expand usability testing to include a broader demographic.
- Collaborate with developers to ensure seamless implementation of the design.
