design strategy:
The collective design strategy aimed to create a cohesive visual narrative that resonates with Millennials. This was achieved through the use of nontraditional layouts, bold aesthetics, and digital integration, all while maintaining a consistent brand identity with the use of sans-serif typography.
mockup 1:
Design Focus: This banner features a bold, asymmetrical layout with a rich color palette and funky patterns. These elements create a visually stimulating design, appealing to Millennials’ preference for energetic and dynamic aesthetics.
Key Element: The integration of a QR code in each iteration acknowledges Millennials’ comfort with technology, providing a convenient way to interact with the brand’s content.
mockup 2:
Design Focus: Featuring a minimalistic layout, this banner showcases a single captivating image of a group enjoying a meal. This taps into Millennials’ love for authentic, relatable visuals, emphasizing shared experiences and social connections.
Key Element: The simplicity of the design allows for quick comprehension, aligning with Millennials’ preference for clarity and clean design.
mockup 3:
Design Focus: This banner uses nontraditional layouts and warm, botanical tones to capture the Millennial spirit of innovation and creativity. The design was intended to mimic the "bubbles" in soda for the happy hour deal.
Key Element: The unique layout and color palette evoke a sense of freshness and modernity, ensuring that the banner stands out from conventional designs.
reflection:
This project was an opportunity to design ad banners that not only appeal to the visual tastes of Millennials but also align with their values of authenticity, social connection, and technological convenience. By integrating bold visuals, relatable imagery, and interactive elements, these banners are designed to capture attention, foster engagement, and resonate with a modern audience.
