These hand-drawn logo concepts were created for Wildcrafted Wellness, a company specializing in handcrafted herbal medicine made from sustainably sourced, wild-gathered ingredients.
The designs prominently feature the Arnica flower, the brand's flagship herb, symbolizing its healing properties and connection to nature. Including a small bee to nod to the use of homemade beeswax in the product.
The logos highlight a natural and organic aesthetic to align with the brand's mission of promoting wellness and sustainability.
Mockups created in Google's Gemini
Below are some original sketches and concept images that led to the final image, chosen by the brand:
